It was 2019, and he said in a year, he would become the biggest food influencer in Nigerian cyberspace. ![]() By market metrics, with 5000 followers, he wasn’t even a micro-influencer. He suggested himself and his 5000 followers’ Instagram account. He asked why not food influencers instead. When a food brand approached the advertising agency that it wanted to launch a product and needed influencers, his colleagues bounced around names of beauty and fashion influencers. With no advertising experience, he started a new role that later saw him manage campaigns for brands like Globacom, Mouka Foam, and Golden Morn. Out of boredom, after years on the job, Opeyemi Famakin contacted an advertising agency close to where he lived and asked if they would bring him on board. “They were killing my creativity.” Opeyemi Famakin But it wasn’t their focus, so they pushed back. ![]() At the blog, he tried to push food content. He had first-hand experience in both the young content economy and round-the-clock journalism experience, going on to become a senior editor at a music blog. He had gotten a university degree in Mass Communication, where as a student, he worked for big media brands like Pulse Ng and BellaNaija. In doing this, I was just amassing followers that liked my content.” he said. Once in a while, I’ll cook and I’ll post my food content. “There were no plans to be an influencer. Over the years, he has grown to become one of the biggest Instagram accounts in Nigerian cyberspace, dolling out opinions about restaurants and food vendors, surpassing Eat Drink Lagos, an account that started documenting the Lagos food scene long before Opeyemi Famakin took his Instagram seriously, has a namesake festival and still only 40k followers. Who gives a f*** about what you think?” he said. ![]() But I’m just like ‘My content is not for you.’ I’m always pissed when the elite class say things like, ‘I don’t f*** with him. They say ‘this guy is razz,'” he told Technext in a recent interview. “Opeyemi Famakin has to do some self-introspection because why is a self-acclaimed professional food critic uncouth and tribalistic?” tweeted. Seems like bullying is part of his character development,” blasted in December. That food critic Opeyemi posted a video and, this time, didn’t talk with his mouth open. “Opeyemi Famakin is just seriously clout chasing, and this is his MO try to bring people’s businesses down,” the chef, Taylow Tamod, tweeted this past Sunday. The biggest food critic in Nigeria…” in part to announce a statement of fact, but also to troll the “ignorant Nigerian elites” who have tagged him “ghetto” and “uncouth,” for his sharp, witty commentary of the Nigerian food scene, posting videos of himself on the internet swallowing Amala. He begins almost every video on his page, where he has amassed 186k followers, with an introduction “Hello guys. 8/10 is for the best Dish I taste,” Opeyemi Famakin, the food critic, plastered on his Instagram like a signpost. Add the peeled eggs and serve with some boiled rice, yam, bean potatoes or as a side for various soups.“10/10 is for God.Once the oil starts to settle at the top of the pot, turn off the burner and leave to cool. Season and cover the pot to cook for about 15 minutes. Add the meat water, assorted meat and washed panla fish.and once the oil separates from the paste, its ready. Stir gently to prevent the paste from burning. Add the bleached palm oil into the concentrated paste and fry for about 5 minutes.Pour the blended paste into a pot and cook until the water evaporates leaving the concentrated tomato and pepper paste. Wash soft tomatoes, tatashey, ata rodo and shombo and blend into a smooth puree.Season with some seasoning cubes, add chopped onion and leave to cook for about 25-30 minutes until tender and set aside. Also wash the beff and cut into small chunks alongside the assorted beef season with some seasoning cubes, chopped and boil. Next properly wash the assorted beef, taking time to scrape out the ponmo and release saturated fats in the intestine.Be sure to keep the pot closed until it cools a bit. Pour some palm oil into a pot and set over medium heat for about 10 minutes before turning off the burner. This is a smokey process and as such should be done in a well ventilated kitchen. Start by bleaching the palm oil until it becomes as clear as vegetable oil. ![]()
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